Electro Voice Speaker
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China's auto subwoofer development of the industry dynamics
Auto parts market is experiencing considerable growth, a trend that the automobile industry, the subwoofer is extremely beneficial. However, in this industry, manufacturers are faced with various challenges. More and more car manufacturers, pre-audio has a bright future. For example, mainland China manufacturers SunKo Electronics, Cvo.LtD, in 2007, sales of after-market sales decreased 30%. Coupled with rising labor costs, fierce competition and low profits, the demand decay caused by products. However, long-term contracts with suppliers and stable supply system to make sure that the experienced manufacturers will help meet the challenges.
Focus on product output power
Car subwoofer focus on output power, has become in the auto parts industry from mainland China manufacturers of products new pursuit. Many of the products listed on the supply of profit in the steady decline in sales after the market is shrinking and fierce competition as the R & D to change the reason. Such products are divided into mid-range and high-end products, the output power of at least 300W (rms), for certain products is as high as 500W.
Jiaxing Jinlida Electricon Co.Ltd has also put in the product JLD12 and XTL12, target high-end market, particularly in Europe. JLD12 has AL/E1 a 2-inch 4-layer voice coil, the output power of 500W (rms), SPL86dB. XTL12 have CCAW a 2.5-inch 4-layer voice coil, 450W (rms) output power, SPL88dB. Both products are with the die-casting Lvpen frame.
Tinly Electro-Acoustic Devices Cvo.Ltd also put a series of high-end car subwoofer. The maximum output power of 400-650W. These products have a dual voice coil and Lvpen shelf, 650W, 4 ohm TL-3805R new product, a 15-inch bubble edge, non-suppression of shock and die-casting Frame basin. The sensitivity of 92DB/W/m, frequency response of 23Hz-2500Hz. This year, manufacturers invested an average of 10-20 new subwoofer products, R & D program is focused on product parameters and designs.
SunKo of SW-A300J car subwoofer is another high-power products, with a 12-inch Lvpen frame, two 85 ounces of strontium magnet, 3-inch BASV dual voice coil, maximum output power of 1200W, impedance 4 in Europe, a sensitivity of 91dB .
Taiwan products to maintain a low interest rate
In Taiwan, the production of car speakers low, about manufacturers of the total production volume of 10%. For this reason, most companies have no plans to introduce new products in 2008, but did not improve product performance.
Manufacturer claims that demand reduction and product development stagnation, leading to the industry is constantly reducing the main factor. Some suppliers in 2-3 years ago, has shifted to the development and production of home theater products, or other audio products. This means that, at present, when the factory received orders for car subwoofer, only the old product. This is the manufacturers also put R & D located in other products.
Many suppliers can provide rated power greater than 1000W (rms) of 18 inches, 10 inches, 12-inch and 15-inch wide range of automotive subwoofer. Other features include an impedance of 4 in Europe, the sensitivity of 87dB, frequency response of 40HZ-600HZ.
Manufacturers are facing increasing cost pressures
In the past 12 months, car subwoofer, the average price of at least a 5% increase from the second quarter of 2007 to the first quarter, aluminum, steel and copper prices, each has been increased by 10% -15% is expected to continue to increase in 2008 prices. Earlier this year, it is estimated magnetics car subwoofer is usually the total cost of 2 / 3, jumped 25% -30. In this way, sold separately is expected to add 5-10% to the cost price. This trend is a manufacturer of cost control ability to challenge. Some manufacturers have taken a monthly or even weekly published price quotes. Mainland China mid-range car subwoofer price of ? 30 - ? 60, while the high-end product prices up to ? 70 - ? 100.
Properly deal with mature products manufacturers
With the rapid growth in 2004-2006 compared to a market, car subwoofer manufacturers are now facing enormous challenges - from growing prices of raw materials and sales of after-market share reduction.
SunKo said the company intends to shift its business back to the mainland of China, in order to maintain higher profits. They are considering co-operation with the automobile factory. Competition is another way to solve the problem. The company has ISO9002 system 4000sqm factory, three production lines of the monthly production of 70,000 sets of car subwoofer. SMT and amplifier from local manufacturers.
In 2007, SunKo subwoofer car sales than in 2006 reduced by 30% to ? 700,000, mainly due to sales of after-market contraction.
Experienced in many other manufacturers have all been long-term cooperation with suppliers in order to cope with the pressure of price rise.
Jiaxing Jinlida was built in 1992, all production process itself, has been achieved ISO9001 certification since 2003, production of car audio products. It has 30000sqm factories in Zhejiang, there are eight production lines, accounting for its 45% of total production, they plan to put this figure in 2008 to 55%. The company has 200 employees, 120 of them in the production of subwoofer.
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